ThirdEye blog

Money muling: we have an awareness problem – not just a criminal problem 

The Home Office has published one of the most comprehensive pieces of research to date into the UK’s understanding of money mules. While the findings confirm that most people have no intention of becoming involved in criminal activity, they also reveal a significant challenge for financial institutions, regulators and law enforcement alike: many people simply don’t recognise money muling when they see it. 

For those of us working in financial crime prevention, that’s an important distinction.

Most people wouldn't knowingly become a money mule

The encouraging news is that willingness to participate is extremely low.

When presented with hypothetical scenarios involving payments of £50, £150 or £300, 97% of respondents said they would refuse to move money on behalf of someone else.

This suggests that the overwhelming majority of people understand that accepting money to pass it on “doesn’t feel right.”

Unfortunately, that’s only part of the story.

Many don't realise what money muling actually looks like

Perhaps the most striking finding from the research is that fewer than one in five respondents (18%) correctly identified every money mule scenario presented to them as illegal.

In other words, people may be unwilling to commit a crime, but they often don’t recognise when they are being recruited into one.

This creates the perfect opportunity for organised criminal groups.

Rather than approaching people with an obvious request to launder criminal proceeds, criminals increasingly disguise mule recruitment as:

– flexible work opportunities

– account management roles

– payment processing jobs

– “easy money” offers on social media

– requests from online acquaintances or romantic contacts

– cryptocurrency or investment opportunities

The criminal terminology is hidden behind language that appears legitimate.

Recruitment is becoming increasingly digital

The research also found that:

– 14% of people had seen advertisements or posts recruiting money mules.

– 6% had been directly approached.

– Social media was the single most common recruitment channel, followed closely by email.

This reinforces something financial institutions have observed for several years—money mule recruitment is no longer confined to organised criminal networks operating in the shadows.

It now takes place openly on platforms used every day by millions of people.

Awareness doesn't always equal resilience

One particularly interesting finding is that people who had previously encountered money mule recruitment were actually less likely to correctly identify illegal scenarios than those who had never encountered them. Around two-thirds of those with prior exposure misclassified at least one illegal scenario as lawful.

This may indicate that repeated exposure can normalise these approaches or make them appear more legitimate over time.

For financial crime professionals, this highlights an important lesson:

Education cannot simply define what a money mule is – it must also help people recognise how recruitment actually happens.

What does this mean for financial institutions?

For banks, building societies and payment providers, these findings reinforce that prevention must extend beyond transaction monitoring.

Effective controls should combine:

– customer risk assessment

– behavioural transaction monitoring

– fraud and AML intelligence sharing

– customer education

– intervention at the point of payment

– robust investigation and case management

No single control is likely to identify every money mule.

The greatest success comes from combining multiple sources of intelligence across the customer lifecycle.

Breaking down the silos

Money muling sits squarely at the intersection of fraud and anti-money laundering.

Fraud teams may identify the recruitment, account takeover or scam.

AML teams identify the laundering of criminal proceeds.

Neither sees the full picture in isolation.

This is another example of why many organisations are moving towards a more integrated financial crime approach, by bringing fraud, AML and wider financial crime functions together to improve detection, decision-making and customer protection.

Download our white paper to see what a truly unified financial crime framework looks like in practice.

Final thoughts

The Home Office research should give the industry confidence that the public is generally unwilling to become involved in criminality.

However, it also demonstrates that awareness remains a significant vulnerability.

Criminals continue to exploit uncertainty, financial pressure and a lack of understanding about what money muling actually involves.

For financial institutions, the challenge is not simply identifying mule accounts after the event, but disrupting recruitment, recognising behavioural indicators earlier and helping customers avoid becoming part of the criminal supply chain in the first place.

As organised criminals continue to evolve their recruitment tactics, our prevention strategies will need to evolve just as quickly.

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